Privacy Policy

Thank you for visiting the Autos Tokyo® website (including its mobile device-ready version) or using the Autos Tokyo® mobile app. In this Privacy Notice, we refer to our websites and mobile apps together as our “Online Services.” We hope that you find our Online Services to be a useful part of your car-buying experience. This Privacy Notice describes the types of personal information we collect from consumers through our Online Services and in connection with our products and services, including when you visit our Autos Tokyo® stores. This notice also describes how we use the information, with whom we may share it, the choices available to you regarding our use of the information, the measures we take to protect the security of the information, and how you can contact us about our privacy practices.;

Residents of California and individuals from other states interested in learning about rights they may have should read the Your Rights section.

Please note that this Privacy Notice describes our overall privacy practices for our Online Services that link to this notice. The Privacy Notice does not apply to any website or mobile app operated by Autos Tokyo® that has a separate privacy policy or notice. This Privacy Notice does apply to information about consumers collected in Autos Tokyo® stores and in other ways.

Edmunds is an affiliate of Autos Tokyo® that operates as a separate business with respect to the handling of personal information. Except as expressly addressed in this Policy or in other disclosures presented to you, Edmunds and Autos Tokyo® do not share consumer personal information with each other. If you would like to exercise your rights with respect to Edmunds, please visit Edmunds.com.

Information we obtain

We may obtain information from and about you in different ways. We obtain information from content you submit or provide to us through our Online Services (such as when you research a car) or in surveys, faxes, telephone calls, chat messages, emails, and other correspondence; from information you provide when you register for a MyCarMax account; from information you provide to us when you submit a lead about a car; test drive a car, buy a car from a Autos Tokyo® store, have a car appraised, or sell a car to a Autos Tokyo® store; from information you provide when you apply for financing; and from social media, such as social media handles, content and other data provided through third-party features (such as apps, tools, payment services, widgets, and plug-ins) or posted on social media pages (such as CarMax’s social media page or pages accessible to the public). The types of personal information we may obtain directly from you include:

Identifiers, such as name, username and password, phone number, fax number, email and postal address, Social Security Number, driver’s license number, and social media handle;

Sensitive Personal Information, including your government identification number, such as social security number, login credentials, race or ethnic origin, marital status, payment information, and precise geolocation;

Commercial information, such as information about the transactions you conduct with us either online or in our stores (e.g., vehicle purchases, appraisals, and services), information about the vehicles that you have searched for or otherwise expressed or indicated an interest in, and payment information;


Professional information, such as information about your job and employer, salary information, and prior work history;

Demographics, such as military service, age, gender, marital status, date of birth, and other characteristics you provide to us via the Online Services or in our stores;

Records of your interactions with our call center representatives, such as audio recordings;Internet or other electronic activities, such as internet session information;

Preferences, such as preferred store and communications preferences; andInferences drawn from the categories of personal information described above.

We also may collect other information in connection with our Online Services, products and services in ways that we describe at the time of collection or otherwise with your consent. As a reminder, if you are a consumer who provides personal information to us in connection with our financing services, please read our Financial Privacy Policy.

Automated Collection of Data

When you visit or interact with our Online Services or open our emails, we may obtain certain information by automated means. Autos Tokyo® may use a variety of technologies to collect this information, such as browser cookies, flash cookies, web beacons, mobile device identifiers, server logs, and other technologies. A browser “cookie” is a text file that websites send to a visitor’s computer or other Internet-connected device to uniquely identify the visitor’s browser or to store information or settings in the browser.

A “web beacon,” also known as an Internet tag, pixel tag or clear GIF, links web pages to web servers and their cookies and may be used to transmit information collected through cookies back to a web server. These technologies help us (1) remember your information so you will not have to re-enter it; (2) track and understand how you use and interact with our Online Services and third-party digital services; (3) tailor our Online Services around your preferences; (4) measure the usability of our Online Services; (5) understand the effectiveness of our communications; (6) identify, diagnose and resolve technical issues; and (7) otherwise manage and enhance our Online Services, products and services.

The information we obtain in this manner may include:

Identifiers, such as your device IP address and identifiers associated with your devices and apps;Online activities, such as dates and times of website visits and app use, content viewed, your search terms, operating system and browser used, mouse clicks, and how you accessed the Online Services;

Geolocation data. When you use our Online Services, we may infer your location via your IP address or other information regarding your network connection. In addition, with your consent, our mobile device-ready website or mobile app (our “Mobile Services”) may collect precise information about the geographic location of your device.

If your device is equipped with GPS or can connect with wireless access points or hot spots, or if your device is also a phone that communicates with cell towers or satellites, then your device is able to use these features to determine its precise geographic location. If you have consented using your device’s user interface, the geographic location of your device will be transmitted to our servers in real time any time that our mobile app is running(even if you are not actively using the app or it is minimized on your device). Once you set your device to transmit its location information to us, your device will continue to transmit its location information to us(when it is open) until you set your device to no longer do so. You may at any time opt out from allowing us to have access to your device’s location information by accessing our app’s location settings on your device and setting your device not to share its location with us.

Third-party Sources

We collect information from third parties, such as social media platforms, government agencies including the DMV, credit reporting agencies, reputation and identify verification services, vehicle history services, insurance companies, skip trace vendors, marketing vendors, data analytics companies and data suppliers. The categories of information that we collect about you from such sources are:

Your Rights

Residents of certain states, such as California, may have rights to submit certain requests regarding our processing of their information. Depending on where you reside, you may have some of the following rights with respect to your personal information, subject to applicable exceptions:

Right to Access or Know: You may have the right to confirm that we have collected personal information about you and know what personal information we have collected about you, including, as applicable, the categories of personal information we have collected, the sources from which we collected that personal information, the business or commercial purposes for which we collected, sold, and shared that personal information, the categories of personal information that we sold, shared, or disclosed to third parties for business purposes and the categories of third parties to whom we sold, shared or disclosed personal information.Right to Correct: You may request that we correct personal information that we hold about you.Right to Deletion: You may be entitled to request that we delete the personal information that we have collected from you, though we may be permitted or required to retain personal information for certain purposes.

Right to Opt-Out of Sales and Sharing of Personal Information for Targeted Advertising: You may be entitled to opt out of sales of your personal information to third parties and to opt out of the disclosure or processing of your personal

Right to Appeal: You may appeal any decision we make with respect to your rights requests.Third-Parties Making Requests on Behalf of Others: Should you desire to have an authorized agent submit requests on your behalf, the authorized agent will need to provide certain information about them and you and provide documentation showing they are authorized to make such requests.

Right to Limit the Processing of Sensitive Personal Information: We only use and disclose sensitive Personal Information for the purposes expressly permitted under California law.Right to Non-Discrimination: You have the right not to receive discriminatory treatment if you exercise the rights conferred to you by applicable privacy law.

You may exercise these rights without fear of being denied goods or services. We may, however, provide a different level of service or charge a different rate reasonably relating to the value of your personal information. You can exercise your rights online or by calling us at (833) 987-1241.

Due to the sensitive nature of the personal information Autos Tokyo® may collect or maintain about you, to exercise certain of the rights described above, you may need to answer a few questions to verify your identity. Autos Tokyo® uses a third party to administer the identity verification process. Autos Tokyo® does not have access to the information included in the questions.

Edmunds is an affiliate of Autos Tokyo® that operates as a separate business with respect to the handling of personal information. Except as expressly addressed in this Policy or in other disclosures presented to you, Edmunds and Autos Tokyo® do not share consumer personal information with each other. If you would like to exercise your rights with respect to Edmunds, please visit Edmunds.com.